Writing samples
Magazine articles
PSBA President Feature - Since becoming a school director in 2009 in Bethlehem Area SD, there have been numerous changes in the district with the help of many different people. Michael Faccinetto hopes to serve as PSBA acting president with the same passion and integrity he has applied to his role as school board president.
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Navigating the Learning Curve - You've gone through board organization, perhaps attended a public board meeting, and you might be thinking, "What have I gotten myself into?" If you're feeling this way as a newly elected school director, that's natural.
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Success Starts Here - Educating nearly 2 million students. More than 130,000 graduates a year. Those are the big numbers in Pennsylvania public education. But behind those statewide statistics are thousands of success stories taking place every day in schools, career and tech centers and intermediate units across the commonwealth.
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Campaigns
Email campaign - newly elected school directors - welcome
Email campaign - newly elected school directors - ethics These two emails were part of a new member on-boarding campaign. Newly elected school directors join their boards often not realizing they are members of an association. This campaign broke down messaging on a monthly schedule to provide them with the information they needed to complete their first year on the board successfully. I was responsible for drafting the content and creating and sending the emails through MailChimp. |
Success Starts Here campaign - I oversaw the development and maintenance of this multi-year public awareness campaign. I manage the team and outside consultant who developed the campaign.
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Video
Success Starts Here - Brashear Teaching Magnet - I wrote and narrated the video. I oversaw a team onsite for the video shoot and provided art direction.
Thank you video - PSBA declares each January School Director Recognition Month. This video was created to thank school directors for their service. It was provided to schools for them to use in their own School Director Recognition Month activities. I scripted the video and developed the concept. I provided art direction to a videographer. Conference opening video - A short interesting, emotional or amusing video typical kicks off the opening of the annual School Leadership Conference. I developed the concept for this video and scripted out the questions. The students are completely unscripted, which is what made this video. |
Brochures/publications
New online learning brochure - I drafted the copy for this brochure and developed the concept. The challenge with this piece was communicating a very complicated online learning program that had multiple levels.
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PSBA Bulletin - I served as executive editor of this five-times-a-year publication. In addition to writing articles, I oversaw the development of content, working with freelance writers and in-house design team, and serving as the liaison with the outside printer for all proofs and price negotiations.
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One-pager - The Pennsylvania Homecare Association launched a campaign to the General Assembly for an increase in the Medicaid rate reimbursement. I designed this one-pager that was part of the campaign. Copy was written by an outside consultant.
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HomePAC brochure - I designed the tri-fold brochure using Adobe InDesign and updated some of the copy from previous versions.
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News releases
- Pennsylvania Marks Third Year without Adequate Legislation to Protect Seniors
- PASA-PSBA School Leadership Conference
- 2016-17 State of Education Report
- More than 100 school districts say 'No' to vouchers
- Joint statement on school safety and student activism
- PSBA believe budget is positive move for public education
- Editorial (ghostwritten): PSBA hopeful for positive action on long-overdue pension reform
On-camera interviews
- Bill to eliminate state mandate on teacher sick time moving in state Senate
- Senator pushes plan to get students out of poor-performing schools
- Local school districts could get more funding under new bill
- Property tax reform heads back to state lawmakers after ballot question approval
- Midstate lawmaker pushing property tax elimination, other cost-cutting reforms